Heard on the Web: Questionable Web Pitches For Charities Pulled

Heard on the Web: Questionable Web Pitches For Charities Pulled

News story posted in Ethics, Marketing on 13 October 2009| 9 comments
audience: National Publication | last updated: 18 May 2011
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Summary

According to a follow-up article in Forbes, "One of the U.S.'s largest charitable fundraising companies has hastily revamped hundreds of Web pages maintained in the name of individual nonprofits touting gift annuities. The firm has removed questionable references to unlikely high returns and acknowledging that the named person giving a testimonial 'may or may not be an actual donor' to that nonprofit."

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